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branding · 2025 · Aurora Labs
Aurora Identity System
A luminous brand system for a next-gen wellness tech company — bold, calm, and unmistakably premium.
The Challenge
Aurora needed a visual identity that felt scientific yet human, without blending into the wellness clutter.
The Solution
We built a modular identity with cinematic motion guidelines, typography hierarchy, and a signature light motif.
Before / After
Before
After
Results
- 3.2x brand recall lift
- Featured in 12 design publications
- Unified 40+ touchpoints
IdentityMotionGuidelines
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