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video · 2024 · Velvet Atelier
Velvet Launch Film
A cinematic product launch film that turned a fashion drop into a cultural moment.
The Challenge
Velvet needed launch creative that felt couture — not another product montage.
The Solution
We directed a narrative short with tactile cinematography, sound design, and social cutdowns.
Results
- 2.8M organic views
- Sold out in 72 hours
- Press pickup across 18 outlets
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